Email Marketing

Email death by association
On the opportunity side, it's the reason why we work hard to ensure our email marketing programs do everything right. By respecting permission, controlling send frequencies, sending relevant content, using an appropriate design, ...

Send some email, plant some (more) trees.
Every month, we plant 5 trees for each new customer who chooses Emma for their email marketing efforts. Last month, you voted to plant 1685 trees in beautiful Georgia, and now it’s time to decide where to put March’s little forest. ...

When To Write Long Emails
Email marketing tends to be focused on the top 300 pixels, giving little play to a longer message. We all know why — attention spans today are so short, we feel we have to hit the consumer with a short, sharp shock in order to be ...

14 Email Marketing Design resources
Like it or not, HTML email marketing campaigns are a core requirement for any successful email marketing program. Not only do they offer the first rule for successful online marketing – metrics – but they also offer a host of benefits ...

Using Advertising in Email Marketing
The question of whether it is acceptable to use advertising in the electronic market is booming discussed with some Internet marketing being strongly in favor of advertising in email marketing, while others categorically against the use ...

How To Succeed With Email Marketing
Over the years, I have found email marketing to be one of the most productive marketing tools when it comes to acquiring and retaining customers. In today's post, Matt Jackson gives his ten step plan for creating effective email ...

Keeping Your Email Marketing Relevant
For example I was just reading Melinda Krueger, the Email Diva last week and she was answering a question from someone who thought that it was a bad idea that a company would invite him to start paying his bill online when that was ...

Widgets and Gadgets: Is Email Marketing Dead?
In talking about Fluid’s innovative work with widgets and Google Gadget Ads I frequently get asked about how Gadgets and widgets compare to interactive advertising banners. It is a logical question, since on the surface they look a lot ...

Email Marketing And Your Natural Soap Business
One of the easiest and most cost-effective ways for the handmade soap maker to keep in touch with customers is with email marketing. Start a product announcement marketing campaign. Send it once a month. If you do more than this, ...

Your Email Marketing Sucks!* Study Says SoЦ
... landing pages studied didnt have the same look or tone of the email that generated the click. For consumer campaigns, this figure was 29%, but increased to 41% for B2B companies. Unfortunately, this happens when email marketing [. ...